“With productivity as low as 20% you are bleeding cash and sinking in a sea of lost opportunity”
For the record, labour productivity is: “The output of products or services per unit of labour input.”
Companies without objective productivity management will have performance levels in the range of 20% to 60% (very few will be at 60%). If you don’t know where you currently stand on productivity we suggest you assume 40% until proven otherwise. In reality, you’ll be lucky to be even that good!
To put some flesh on this, consider a company making R100,000 profit on a turnover of R1 million per month with a monthly wage bill of R120,000 and a direct material cost of 30%.
We consider at least 80% productivity to be readily achievable, so at 40% productivity:
- The company is spending R60,000 per month in wages for nothing.
- To extend turnover by R250,000 the company will have to work 25% extra hours at a cost of around R45,000 plus additional costs associated with the extended hours of work which we’ll limit to R5,000 for this example. Thus the extra turnover will yield around R125,000 profit.
If we assume an increase in productivity from 40% to 60%:
- The company has reduced lost wages by R30,000 per month.
- The company now has a monthly normal time capacity of R1.5 million sales.
- The turnover increase of R250,000 can be easily handled without overtime and will yield additional profit of around R175,000. Turnover can further increase to R1.5 million and yield R350,000 extra profit with current resources.
Even if this imaginary company can only reach 50% productivity from a base of 40% it will still have the capacity to increase turnover by R250,000 and generate roughly R175,000 extra monthly profit without incurring any extra monthly costs.
So how do you sort out productivity?
Managing productivity can be reduced to three distinct elements:
- Measure what a worker or team of workers actually produce over a period of time.
- Develop a realistic expectation of the rate of work that should be achieved.
- Manage workers (and managers) according to the difference between 1 and 2 above.
Of course, in practice each of these 3 elements must be handled in a way that will “stand up”, you need to be objective, reasonable and fair at all times. However, you still have the right to expect a good day’s work from everyone in your business!